If practicing architecture wasn’t difficult enough, it doesn’t help that the majority of people have no idea what it actually means. This is not completely surprising as it is a complex and multifaceted profession but the language often used to describe projects can seem elitist and indecipherable. Most buildings in our cities play a role in public life, so why do so many architects resort to alienating archi-speak? Should designers rely on PR and marketing people to ‘dumb down’ their complex ideas? What’s wrong with having a technical language for an equally technical industry?

Speakers:

Hugh Permian, RIBA Journal (chair)
Holly Lewis, We Made That
Patrick Lynch, Lynch Architects
David Ogunmuyiwa, ArchitectureDoingPlace
Ike Ijeh, Assemble Media Group Ltd
Maria Fedorchenko, Architectural Association

On the night…..