In collaboration with Always Thinking & The Festival Of Hospitality

The Negroni Talks have partnered up with the Festival of Hospitality as part of their new Devil’s Advocate series. Much like the existing programme, these events are intended to be open, provocative and engaging. Featured expert speakers will tackle difficult subjects head on but we also want to hear from the audience too, as part of a live and unfiltered discussion.

For Meta or Worse? is the first event and it provides an opportunity to ask questions about the role of the Metaverse within the hospitality industry, particularly as the world seems to lurch towards virtual environments. This new frontier could represent a goldrush for early pioneers, while simultaneously creating a dangerous territory where traditional rules no longer apply. How do we know where to invest and what will be the return?

There are, of course, early adopters such as brands like LEVEN and CitizenM, who are keen to embrace the expanded customer experience that the Metaverse brings. However, there are also many that hold on to the idea that the very nature of hospitality is rooted in interpersonal experiences in the ‘real’ world. How do we navigate this and who has all the answers?

Speakers:

Philippa Wagner, Founder of PW/c (chair) Zaha Hadid Architects
Lewis Silkin
4C Hotel Group
LEVEN

amongst others….

On the night….